CCPA Events

YOUR  INVITATION: Official launch hispanoforum’04

REACHING THE HISPANIC MARKET seminar
Monday September 13, 2004

• Are you a businessperson interested in promoting your products and services to the growingHispanic market? 
• Ever wondered about the impact of multiculturalism in the Canadian media?
• Want to learn about advertising tendencies and media available?

The program starts with a keynote by a recognized Canadian expert in ethnic marketing, followed by series of inspiring presentations from representatives from Canadian and Hispanic media. It is followed by the launch of hispanoforum’04 and the presentation of members of the Business Leadership Alliance; ending with a NETWORKING and BUSINESS DEVELOPMENT session.

Join this seminar on “Reaching the Hispanic Market”, participate in the official launch of hispanoforum’04, make great contacts at the networking session, and get a chance to win one of 14 tickets to hispanoforum’04!

If by August 30th you are one of the exclusive members of the Business Leadership Alliance, you will be promoted during this event. REGISTER NOW!

DATE & TIME:  Monday September 13, 2004 - 6:30 pm to 9:30 pm

WHERE:  Days Inn Hotel & Conference Center – Wellesley Room, 30 Carlton St. (Subway College Stn)

COST: $20 for general public; $10 for recipients of hispanoforum’04 package and CCPA members 

SPACE:  96 spots only (RSVP required – otherwise we do not guarantee space)

TO REGISTER:  Send an email to info@habla.ca providing complete name, phone and company name by Sept. 1, 2004.

AGENDA  (subject to change)

6:30 – 6:40 pm Introduction Bernardo Riveros, President CCPA, and Alisson Larrea, Exec. Director habla

6:40 –6:50 pm The importance of Ethnic Marketing in Canada
 
6:50 – 7:00 pm      “Perception of Canadian mainstream media about Hispanics”
Marina Jimenez, Globe & Mail: How do Canadians see the Hispanic community?
Oakland Ross, The Toronto Star: Is this community in their radar screen? 

7:00– 7:10 pm      “Hispanics as an ethnic market”, Alisson Larrea, Executive Director habla
What do the stats say about this market?
What goods and services do Hispanics need?

7:10 – 7:30 pm Panel of industry experts- Hispanic media channels – who are they, what they offer
 Moderated by Mauricio Ospina, Chair Advisory Committee hispanoforum’04
Elvira Sanchez, Hispanos en Canada TV program
Correo Canadiense newspaper
Rodrigo Pineros, La Guia Magazine
Kelly de la Flor, Toronto Hispano

7:30 – 7:45 pm Official launch of hispanoforum’04:
Members of Business Leadership Alliance – ARE YOU A MEMBER YET?
Panelists
Draw to win 18 tickets, by Barry Morocho, Advisory Committee hispanoforum’04

7:55 – 9:30 pm NETWORKING and BUSINESS DEVELOPMENT RECEPTION

SPONSORED BY
Media partners and members of the Business Leadership Alliance

 Event Information

Date: Sep 13, 2004 to Sep 13, 2004
 
Time: 6PM 
Location: Days Inn Hotel & Conference Center 

 For more information

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